WhatsApp Business API Gateway
Engage customers directly on WhatsApp. Receive inquiries, send order confirmations, and handle customer support conversations natively inside your GN-Apex front desk.
“Communicate freely with customers during open conversations. Automated direct send templates handle order receipts anytime.”
Official WhatsApp Business Gateway
GN-Apex connects directly to Meta's official Cloud API, providing reliable enterprise delivery with zero risk of unofficial number bans:
Live Customer Chat
Receive inbound customer WhatsApp messages directly in your inbox and reply in real time with photos and documents.
24-Hour Window Tracker
Visual countdown timer displays the active conversation window. Warns agents when a conversation is nearing closure.
Direct Send Notifications
Send automated transactional alerts (OTPs, order invoices, delivery updates) even outside the 24-hour window.
Media Ingestion & CDN
Customer voice notes, payment screenshots, and PDF attachments are automatically downloaded and stored in your vault.
The 24-Hour Customer Service Window
According to WhatsApp business policies, when a customer sends you a message, a 24-hour customer care window opens. During this period:
- Your team can send free-form text, photos, and PDF files.
- Your inbox interface shows a visual timer showing remaining hours.
- Once the 24 hours expire, conversations must be re-opened using an approved utility or marketing template.
Direct Send Utility Notifications
For critical alerts (such as password reset codes, payment receipts, or school absence alerts), GN-Apex bypasses the 24-hour service window using pre-approved utility notifications:
| Parameter | Type | Requirement | Description |
|---|---|---|---|
| Authentication Messages | Security | Optional | Delivers 6-digit login codes and verification numbers instantly. |
| Utility Receipts | Billing | Optional | Sends invoice links, order summaries, and payment confirmation receipts. |
| Operational Alerts | Operations | Optional | Dispatches school absence notices or shipping delivery status changes. |
Inbound Photos, Voice Notes & Documents
When a customer sends a photo (such as a bank transfer screenshot or product defect image), GN-Apex downloads the raw media from Meta and archives it in your private media vault so your team can preview it directly inside the inbox thread.